Local Mole Liverpool businesses...Shearer
IT remains a tough old time in regional journalism.
As one commentator said recently, we are caught in a 'perfect storm'....rising newsprint prices, frafmented advertising spend, falling circulation, rising fuel costs...and chuck in a horrendous global economic downturn for good measure.
Tough times mean tough decisions at the the Echo we've taken more than our share lately.
But they also mean innovation and excitement.
If we can innovate our way out of bother then we'll do so.
So I'm pleased today that we're launching LocalMole.co.uk.
It's a new site that allows businesses to market their services to Trinity Mirror's 5 million regional users, benefit from the group's online and in-print promotional power and enable users to rate and review their favourite local businesses.
The site will be accessible under the LocalMole.co.uk brand and through Trinity Mirror's regional network of 200 local and hyperlocal websites, reaching five million regional users.
At launch, LocalMole.co.uk contains a database of over 1.8 million business listings featuring business names, addresses, contact information and maps.
Users can search for businesses based on a range of criteria and can also rate and review their experiences.
Businesses can enhance their LocalMole.co.uk listing with a fully-featured microsite, offering customers more information including photographs, special offers and company information.
Advertisers will also see their listings appear as text links across contextually relevant Trinity Mirror websites - offering added-value promotion to local audiences.
The site has been developed with leading business data provider Central Index and web design agency StormID.
It is being supported at launch by a major promotional campaign across Trinity Mirror's regional print and online media.
Wish us luck!
And talking of luck, wish some to Alan Shearer as he takes over the reins at my beloved Newcastle United. They may not be savable, but if anyone can do it it's him.
Harry's on a school exchange trip to Spain and not answering my texts. He may not know...
Older/Newer
« Liverpool Echo Francesca Bimpson tragedy | Welcome to the new look LiverpoolEcho.co.uk »
2 Comments
Profile
Alastair Machray - Editor of the Liverpool Echo
Frafmented? Are you sure you did the right thing by getting rid of your sub-editors?
Good spot. Am I sure disbanding traditional subbing is the right thing? Yes - the only thing, given the traumatic phase in which my industry finds itself. Are those skills lost? No - as long as I'm editor I will try to retain, forster and develop them.
And I didn't 'get rid' of anyone. They chose to take the money and move onto different things. We parted on good terms and I miss every one of them, personally, professionally.